Back to Blog

The Importance of Social Media

In this day and age, social media is the driving force behind customer service. Interacting with consumers/clients is so incredibly important for your business. Here are some other benefits that social media has on your business that you might not have thought of.

  1. Increased Brand Recognition

Social media is a great way to express the voice of the company. This shows consumer’s that you care and that your brand is something to invest in. It gives you the opportunity to address your entire audience. Having a consistant voice of your brand is great for potential new customer. They can get a brief glimpse of what your company is about by looking at a few tweets or Facebook posts before they decide to research your company further. 

  1. Decreased Marketing Costs

Social media is relatively inexpensive and is very time efficient. It takes less than a few minutes to compose a tweet or similar social media post. According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Even if you go for paid advertising through social media, you won’t have to spend a lot to get the results you need.

  1. Increased Inbound Traffic

This goes along with increased brand recognition. So many people rely on social media to find new brands. Without social media, your business is limited to people who already know your company or hear about it through word of mouth. Social media allows a direct path from the consumer to your website. The more quality content your customer’s have access to about your company, the more traffic you’ll generate.

 

Whether you are on several social media platforms or only one, it's a huge benefit for your company to have a presence on social media!