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Once you have set up your social media accounts, it’s important to make sure you are using them correctly to reach your goals.

Do identify your audience for each social media platform. Are you writing to the same audience on Facebook as you are on Twitter? Identifying the different audiences will help you create content that is appealing on all your social media accounts.

Don’t ignore your accounts for days at a time. Regardless of having one account or five, it is vital that you post often.  Research conducted by Social Bakers suggests to post once a day to Facebook and about three to five times per day on Twitter.  How often you post is up to you and your social media goals. However, keep in mind the more frequent you post, the more opportunities you have to engage your audience.

Do plan when you will post to each social media account. Along with how often you post, the time of day you post is equally as important. Determining the optimum times to post to your social media accounts will help boost social media interaction with your target audience. I suggest using a social media manager like Hootsuite to schedule your posts for the days and times you know your audience will be online. Utilizing a social media manager will prevent you from missing that prime posting time.

Don’t be impersonal. Connect with your followers by adding personal touches to your social media accounts. Share photos, ask for their input, and let them connect with your brand and the team members they could potentially be working with.

Do be conversational and have fun! Social media can be as interactive as you want it to be. There is always room for a few posts to be light hearted and funny. After all, social media is a form of being social. Your followers will appreciate that there is a real person behind the information being posted to their feed.

 These are a handful of simple tips that can greatly improve your social media game!