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About Peoples State Bank

Chartered in 1897 with a primary focus on agricultural lending in western Kansas, Peoples State Bank has remained true to their roots while concurrently expanding their offerings and evolving to provide hometown service with big bank features.

Today, Peoples State Bank has expanded to 10 locations. Their commitment to service within their communities is unmatched as they continue to foster a family culture with personalized service for every customer that comes through their doors.

Event Coordination

We started working with Peoples State Bank offering our event coordination services for a new branch location open house. The goals for the open house were simple – have some people show up to the event and open 20 new accounts. Both PSB and JNT were thrilled to learn the final tally from the day was 76 new accounts opened.
The overwhelming success of the open house solidified our working relationship with Peoples State Bank and opened the door for us to expand our services provided to them.

In 2017, we partnered with Peoples State Bank as well as some other local small businesses to kickoff a business pitch competition called StartUp MHK. Working together with the founding partners, Peoples State Bank presents this annual community event with an increasing cash prize awarded year over year.

Marketing Strategy

To build upon our value offerings for the bank, we researched and provided a strategic marketing plan called a thumbprint. This plan combined several tactics including customer focus groups, market research, and internal culture/value reviews with the goal of creating unique messaging for delivery to the target audiences.
As the consumer market evolves, the strategy behind these plans also shifts making this process an ongoing exercise that we frequently revisit with our strategy clients.

Brand Promotion

The ultimate goal of any marketing strategy is to deliver the brand to the right audience at the right time in the right way so that it resonates. Our ongoing strategic planning and subsequent brand promotion of Peoples State Bank includes digital and print graphic design, the new PSB website that launched in early 2019, social media management as well as digital ads management.

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