Boosting your post to expand your social media reach might seem like a great idea, but it’s not as effective as you would think. Fortunately, there are several amazing digital advertising alternatives at your disposal.
What is boosting?
Boosting is paying a social media platform to promote a particular post, or a campaign of posts, instead of running digital ads. This will display your post to a wider audience, turning your post into a paid advertisement.
Why does boosting limit your advertising potential?
There are a few reasons that boosting isn’t the best choice. Boosted posts lack detailed targeting options, making it more difficult to reach your intended audience. While boosting posts may seem like a way to attract a wider audience and more interactions, this won’t increase your follower count or lead to a higher conversion rate. Additionally, boosted posts don’t include specific call-to-actions, unlike ads that are designed for follower growth.
What paid and organic methods perform better?
- Ads Manager
- Meta Ads gives you greater control over your campaigns. You are able to use specific objectives and ad placements to reach your audience most effectively. This approach delivers content to your customers that they want to see, leading to more conversions than simply boosting a post.
- Targeting
- While a boosted post can increase exposure, targeted ads allow you to find in-market customers with specific interests and needs your product or service can solve. It might lead to lower reach, but prioritizing click-through and conversion metrics will lead to better results in the long run.
- A/B Testing
- A/B testing is a strategy to optimize two different versions of social media content. With this strategy, you are able to see what types of content resonate with your audience more, leading you to make educated decisions that will give you long-term performance, unlike boosting a post.
- A/B testing is a strategy to optimize two different versions of social media content. With this strategy, you are able to see what types of content resonate with your audience more, leading you to make educated decisions that will give you long-term performance, unlike boosting a post.
How can JNT help?
At JNT, we don’t just run ads, we strategically manage campaigns using proven methods to maximize results. We use the Meta Ads Manager to set clear objectives and place your ads where they’ll perform best. Through precise targeting, we connect your brand with the right audience, ensuring your message reaches those most likely to engage and convert. And with ongoing ad updates, we continuously refine your content and creative to see what resonates most, making data-driven optimizations along the way.
From campaign set-up to month-to-month optimizations and results tracking, JNT ensures every dollar of your ad spend is working toward your goals.
Let JNT take your digital advertising to the next level. Reach out today to get started!
- Empower 2025 Interns
