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Digital Ads in the Finance Industry - Blog

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Digital Ads in The Finance Industry

The Finance Industry 
The global finance market is projected to reach $26.5 trillion by 2027, driven by digital financial services, personalized financial products, and the expanding wealth of emerging markets. As one of the largest industries in the United States, the finance sector is continually evolving. The finance industry includes businesses like banks, investment firms, insurance companies, and asset management firms. To remain competitive and attract customers, it's crucial to use effective marketing strategies to highlight your business’s unique services and offerings in this rapidly growing market.

Digital Ads
Digital ads are a powerful tool for expanding reach, targeting precise demographics, and achieving business objectives. At JNT, we manage digital ad campaigns across Google, Meta (Facebook and Instagram), and LinkedIn, ensuring regular updates and optimizations for each advertisement. This multi-platform approach allows your business to connect with new customers and stay top-of-mind for existing ones, maximizing your marketing impact.

The Importance of Digital Ads in Finance
Traditional marketing methods in finance are being overshadowed by digital advertising. Digital ads offer a dynamic and efficient solution for financial institutions seeking to connect with a broader audience. Unlike traditional advertising, which often casts a wide net with mixed results, digital ads allow financial institutions to hone in on specific demographics, behaviors, and interests. This ensures efficient use of marketing budgets and maximizing ROI. Platforms like Google Ads, LinkedIn, and social media networks offer budget control and flexible spending options, with models like cost-per-click (CPC) that ensure payment for actual engagement and reduce unnecessary spending. 

Here are a few reasons why we recommend digital ads to financial institutions.

1. Enhanced Customer Engagement and Trust
Digital ads provide a platform for creating engaging, educational content that resonates with potential clients. By showcasing personalized solutions through well-crafted ads, institutions can establish themselves as trustworthy and knowledgeable partners.

2. Measurable Results and Adaptability
Every click, impression, and conversion from a digital advertisement can be tracked and analyzed. This data allows for real-time optimization of campaigns, which has a significant advantage over traditional methods. This adaptability allows us to make quick adjustments to the campaign to enhance results.

3. Building a Modern, Digital-First Brand
In today's digital era, maintaining a strong online presence is crucial for any business. Digital ads help financial institutions build and reinforce their brand in the digital space, making them more accessible and relevant to clients. A well-executed digital ad campaign can elevate a financial brand's profile, showcasing its commitment to innovative and client-centric solutions.

Digital Shift in Financial Advice
The importance of digital ads is also emphasized by the significant shift in how people seek financial advice and services. According to recent studies:

• 96% of potential clients learn about a local business online

• Mobile searches for “Should I Invest in …” have increased by 65% in the past two years

• There has been a 75% growth in mobile searches for “financial advisors” over the last  two years

These statistics highlight that the Internet is the primary resource for financial decisions, positioning institutions that use digital ads to capture a vast, engaged audience.

The benefits of precision targeting, enhanced engagement, measurable results, cost-effectiveness, brand building, and alignment of digital advertising campaigns are unparalleled. Incorporating digital ads into financial institutions will be well-positioned to meet the needs of modern clients and prepare for future opportunities.

Want to find out if digital ads are a good fit for you? Schedule a free evaluation with us! 

-Alexa Martinez-Alba 
Alexa Martinez-Alba