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Digital Ads in the Healthcare Industry - Blog

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The Healthcare Industry 

The healthcare industry is vast and complex, including a wide range of businesses and organizations. Whether through means of hospitals, clinics, doctor’s offices, pharmacies, nursing homes, assisted living facilities, or medical sales, the healthcare industry is one of the largest employers in the United States. It is a continuously growing market that is expected to reach $12.6 trillion by 2028. An aging population, the increasing prevalence of chronic diseases, and the growing demand for innovative medical technologies all contribute to the market’s predicted growth. As a result, showcasing your business’s services and offerings through marketing tools will allow you to stay ahead of the rest of the industry and attract customers when the market increases. 

Digital Ads 

Digital advertisements are an unparalleled marketing tool that helps businesses reach new and larger audiences, target specific demographics or interests, and reach specific business goals. Digital advertising uses online search engine results pages to promote products and services to audiences and users of specific platforms. JNT manages digital ads across Google Ads, Meta (Facebook and Instagram), and LinkedIn, by consistently providing updates and optimizations for each advertisement. Utilizing several platforms and placements on each platform allows your business to spread its reach to new customers and stay at the forefront of existing customers’ minds.

How Digital Ads Fit into Healthcare

Digital ads are excellent investments for businesses in the healthcare industry due to their flexibility, measurability, and varying options. Digital ads can be easily adjusted and optimized by creating new campaigns, selecting relevant goals, replacing images, updating keywords, and targeting certain audiences. This allows for a flexible user experience that is tailored to your business goals and objectives. In the ever-changing healthcare industry, the ability to promote new treatments or services, select available providers, or advertise according to global trends, digital ads can reach new audiences and elevate your business. Digital ads also provide you with detailed analytics reporting to show you which ads are performing best and which website pages people click on most, therefore you can determine what ads are successful and what keywords people are searching for related to your business. You are also able to directly measure how effective ads are to your overall business goals and the conversions they bring. Furthermore, there are various advertisement platform options to run your digital ads on to tailor your information to your audience. 

The Impact of Digital Ads


72% of healthcare consumers use the internet to search for health-related information.

Result: By increasing the visibility of your business through digital ads, you can connect with consumers you otherwise wouldn’t be able to. 


81% of healthcare consumers say that online reviews influence their decision-making process.

Result: Including personal reviews in digital ads and on your website can sway a potential customer to go with your business over someone else’s. 


60% of healthcare consumers say that they have scheduled an appointment with a healthcare provider after seeing a digital ad. 

Result: Digital ads used for businesses in healthcare can be very effective in driving conversions. 

JNT’s Digital Ad Results in the Healthcare Industry 

Check out how JNT has driven outstanding digital ad results for their healthcare industry clients. These results are based on averages and are not guarantees of performance. 


  • Search Ads Results
    1. The average click-through rate is 9.12x higher 
      1. The click-through rate (CTR) is the number of clicks that your ad receives divided by the number of times your ad is shown. The average CTR of a typical website is 3.27% and a client of JNT’s in the healthcare industry has shown a 34% CTR, which is 9.12x higher
    2. 6.4x times better conversion rate 
      1. The conversion rate is calculated by taking the number of conversions and dividing it by the number of total ad interactions that can be tracked to a conversion during the same period. The benchmark for conversion rate is 3.36% and a business that utilized JNT to manage their digital search ad campaigns had a conversion rate of 25%. 



  • Display Ads Results
    1. 2.15x higher in click-through rate 
      1. The average CTR for businesses that use display ads is 0.59% and a JNT client using display ads has a CTR of 1.86%. 
    2. 1.16x higher conversion rate 
      1. The benchmark for conversion rate for display ads is 0.82% and a business that utilizes JNT to manage their display ads has a conversion rate of 1.77%.



  • General Results
    1. Drive over 230 valuable conversions per month 
      1. A business in the healthcare industry that utilizes JNT to manage its digital ads has had 230 conversions that have resulted in scheduled appointments, contact forms filled, or website visits. 

How Digital Ads Contribute

Digital ads are successful in achieving your goals because they increase brand awareness, generate sales and leads, and educate potential patients and the public. We at JNT can create value for our customers by developing cohesive search campaigns that identify the most valuable and relevant searches for your business, dominate “Branded Searches” (meaning related general searches), showcase the personality and brand of your business, and constantly improve campaigns through optimizations. These forces combined allow us to deliver the best results to our clients while increasing the reach and scope of their businesses. 

Want to learn more about how JNT can assist your business in getting started with digital ads? Click here:

-Mallory Pokorny
mallory pokorny