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Google Analytics 4 FAQ - Blog

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Google Analytics 4 Conversion FAQ


Google Analytics 4 (GA4) is replacing Universal Analytics starting July 1st, 2023. Google Analytics 4 is Google’s newest analytics service that enables you to measure traffic and engagement across your websites and apps. This change will allow your business more clarity, insights, and function when it comes to measuring your website and app performance!

Please reach out to our team if you have any questions about accessing, understanding, or viewing your Google Analytics Reports! 

How do I access my GA4?

You can visit your new GA4 at If you are having trouble accessing your Google Property, reach out to for assistance! 

What’s the difference or new with GA4?

Google Analytics 4 is a new type of analytics property that is updated to adjust to changes in the modern world of measuring the customer journey. The most significant changes include using multiple sources of data to understand the “journey” a customer takes to your site, event tracking, as well as predictive features to offer guidance on improving your customer experience! 

How does this impact my website performance?

Google Analytics 4 won’t make a direct impact on your website's performance. Its purpose is to provide you and our team with data and insights about user activity, but won’t change the site itself.

Does my website have to switch to GA4?

Google is sunsetting their existing Universal Analytics accounts, so to view new data, you’ll have to sign in to your Google Analytics account, or view our monthly curated reports! Each existing Google Analytics account will have to be moved to the new GA4 platform in order to continue to receive data. 

What do my website metrics mean?

Your website metrics are broken down into three broad categories and answer several questions:

  1. Acquisition:
    1. Where are users coming from? 
    2. What sort of pages do they land on?
  2. Engagement: 
    1. What do users engage with when they reach the site? 
  3. Retention: 
    1. How many new vs. returning visitors do we have? 

Why is there low or no data appearing on my new account?

After July 1, 2023, you'll be able to access your previously processed data in your Universal Analytics property for at least six months. We know your data is important to you, and we strongly encourage you to export your historical reports during this time.

If you see no data coming through on your new account for several days, reach out to so we can investigate and help! 

Why can’t I see previous data in my new account?

After July 1st, Google is sunsetting the Universal version of the analytics account, which means historical data will not be available to view in GA4, you’ll have to view it in your previous Universal Analytics Account. 

In the coming months, we'll provide a future date for when existing Universal Analytics properties will no longer be available. After this future date, you'll no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics.