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Informational videos are a form of content marketing that businesses and organizations use to inform and educate their audience about their products, services, or industry and company topics. These videos provide customers with knowledge about brand offerings, important company updates or initiatives, product instructions, events, or notices. These videos can include how-to guides, educational topics, tutorials, news updates, documentary features, and explainer videos on complex information.
Informational videos aim to communicate with customers by providing valuable and relevant information that addresses their interests or solves their problems. Unlike other forms of video advertising, which directly promote a brand's products or services, informational videos focus on delivering knowledge and insights that can benefit the viewer. The goal of informational videos is to enhance understanding and convey important information in an accessible and engaging manner while building stronger relationships with customers.
Achieve Your Goals With Informational Videos
Check out a few ways that informative videos help you achieve your business objectives.
1. Showcase Your Products and Services
A recent study shows that 69% of consumers prefer to watch a short video to learn more about a brand’s products or services. Many brands create informative videos with the goal of better educating potential customers about their offerings and increasing their sales. This is accomplished by explaining how the product or service works, the benefits it offers, and how it can solve the customer’s specific problems or meet their needs. This content is designed to go beyond informing the viewer but to also explain why and how the product or service is important and will benefit the customer. Also, these marketing videos can build the foundational knowledge new customers need to better understand your business and its offerings. This will help your business to connect further with its target audience and bring in new customers.
2. Convey Complex Information
As video content uses the primary senses of sight and sound, video helps concepts be more easily taught and retained longer. Informational videos can show a product’s concept, process, or usage instructions through visual and audible demonstrations. This can simplify complex information, making it easier for potential customers to understand the value proposition of your product or service. Approximately 98% of customers say they have watched an explainer video to learn more about a product or service. Creating an informative video can assist your business in easily conveying complex information or instructions on the what, how, and why of your offerings. Providing this clarity can increase new and existing customer’s comprehension, engagement, and willingness to purchase your product because they have a full understanding of what the product offers, how it works, and how it can be useful to them.
3. Build Customer Loyalty and Trust
Informational videos also allow businesses to showcase their expertise and knowledge, helping to establish them as leaders in their industry, as well as allowing them to be open and authentic with customers about their offerings and brand. This helps build trust and credibility with the audience, which is crucial for customer loyalty and brand reputation. Furthermore, trust can significantly influence buying decisions, making them more likely to choose your brand when they are ready to make a purchase.
Informational videos can also cater to consumers at various stages of the buyer's journey. From awareness to consideration and decision-making, videos can be created to address specific needs and questions of potential customers at each stage, thus creating a deeper connection with potential customers and guiding them closer to a purchase.
Investing in informational videos offers your business a dynamic and effective tool to engage, educate, and convert your target audience. They are a crucial tool in helping inform and attract new and existing customers by offering key information about your business, explaining how your offerings can benefit customers, and building brand trust to ultimately drive sales and growth.
Contact us to learn how JNT can help create the videos your business needs to further connect you with your audience and achieve your goals: https://www.jntcompany.com/get-started-with-video!
Check out JNT’s video projects: https://www.youtube.com/@JNTCompany/videos.
-Claire Clark
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