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Our Approach to Digital Advertising - Blog

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Creating an online experience for your customers ranks among one of the highest priorities for many businesses. Competing with other local brands for online space is absolutely crucial in gaining the interest and time of potential customers. One of the most effective ways you can remain competitive online is through digital advertising.

Whichever platform your customers are interacting with content on, is where your brand also needs to be visible while engaging, and converting new or enticing existing customers to take a specific action.

At JNT, our approach to digital advertising is holistic one. By utilizing several platforms and varying placements within each of those platforms, your brand can remain top of mind wherever your customers may interact with content. To do this, our digital advertising team implements an intensive process to constantly update, optimize, and revitalize your marketing efforts for the digital world. 

To start, our team throughout the sales process identifies your most important marketing initiatives, and crafts an advertising strategy tailor made to help you reach your goals. After identifying your goals, and deciding which channels we can utilize to help you succeed, our team selects several Key Performance Indicators (KPIs) that measure our progress in achieving those initiatives.

To track those goals, our team is a proud Premier Partner with Databox: the #1 Business Analytics Platform. We set up custom, live KPI dashboards that you can access anytime, on any device. Each of these dashboards has detailed information about your goals, the ads performance and their trends. 


From there, our team focuses on developing the individual campaigns, and ads. In the creation of these, we are proud to prove our expertise with being a Google Partner, and Facebook Blueprint Certified: ensuring your ads are meeting all relevant best practices, strategies, and standards. 


After your ads are up and running, our team diligently examines the performance of the campaigns daily, to ensure that your brand is promoting quality and valuable content to your customers. At the end of each month, you will receive a personalized advertising report that breaks down the most recent performance of the ads, gives you a status on any remaining tasks, and provides an overview of our strategy for the next period. 


Interested in learning more about digital advertising or JNT’s process with digital ads? Schedule a meeting with our team today! We look forward to hearing from you!