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The Impact of Brand Videos by Sharing Your Story with Customers - Blog

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A brand video is a type of marketing video created to showcase a business’s brand identity, values, mission, products and services, and overall message. The purpose of a brand video is to build brand awareness, establish a connection with the target audience, and communicate the brand's unique attributes. These effective videos introduce the brand to a wider audience and provide an opportunity to showcase its unique personality and offerings.


There are a variety of different types of content that can be utilized for brand videos including a company’s story, a brand profile, customer testimonials, behind-the-scenes videos, and more. These videos often incorporate elements, such as storytelling, narration, and emotional appeal to convey the brand's identity and personality and differentiate it from competitors. Brand videos can be used across various platforms, including websites, social media, and advertising campaigns, to effectively communicate the brand's essence and leave a lasting impression on viewers.

Achieve Your Goals With Brand Videos

Check out a few ways brand videos can help you achieve your marketing goals. 


1. Connect With Your Audience 

Brand videos have the power to tell your brand’s message to its audience through storytelling and narration. These videos can evoke emotions in your audience that will make your brand more memorable and foster a deeper connection between your brand and its audience. People are naturally drawn to stories, so by creating something that is both meaningful and entertaining, your brand can create an emotional connection with its ideal customers and welcome them into its community. These compelling stories, whether it’s the brand’s origin and values, customer testimonials, or the impact of your products and services, can create a more personal image of your brand. Furthermore, brand videos help audiences understand the values and purpose behind a brand, making the connection feel more authentic and relatable.  


2. Increase Brand Recall 

Brand videos can also help your business to stand out and be remembered by customers. 80% of customers remember a video they watched within the last 30 days, as video content leaves a greater impression than static images or text. Therefore, these videos allow brands to communicate what sets them apart from competitors, making it easier for their audience to remember and choose the brand, thus creating brand recall. Brand recall, a measure of how well a brand name is remembered or recognized in relation to its product or service category, is crucial for businesses in a saturated market. A well-produced brand video can have a lasting impact on viewers through an expression of values, showcasing the business identity, and discussing how your product is different or better than alternatives. This leaves a memorable impression, making it more likely that consumers will remember, recognize, and purchase from your brand in the future.


3. Boost Customer Loyalty & Trust

A well-crafted brand video can establish trust and credibility among your customers. Over 75% of people feel videos are more trustworthy content than still images. Sharing your brand's story and values through video, humanizes your business, making it more relatable and trustworthy. It can also show your customers that you value them and affirm the authenticity of your product or service. Through videos, brands have the opportunity to express their personality and core values in a way that's engaging and easy to understand. This expression helps audiences feel like they know the brand on a more personal level, thus building loyalty and trust. The inclination of customers to engage with brands they can trust means they are more likely to purchase your products or services repeatedly over time.

Brand videos are an effective and versatile investment for businesses to communicate their identity, connect with their audience, and achieve their marketing objectives. They play a crucial role in creating a holistic marketing approach by offering a dynamic and captivating way to communicate the essence of a brand.


If you are looking to connect with your audience further through brand videos, reach out to our team to learn how we can bring your story to life! 

Check out JNT’s videos on our YouTube Channel

-Claire Clark 

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