Your website should be working as hard as you do. If it's falling behind in performance, design, or functionality, it might be doing more harm than good. As technology, design trends, and user expectations evolve, even great websites can start to feel outdated. So, how do you know when it’s time for an upgrade?
Here are five signs it’s time to refresh your site:
1. Your Site Doesn't Reflect Your Brand
Has your brand grown or changed since your website was created? Maybe you’ve updated your logo, added new services, or shifted your tone, but your website still tells the old story. Your website should clearly communicate who you are today, reinforcing your brand’s values and personality.
2. It's Not Mobile-Responsive
With more than half of all web traffic coming from mobile devices, having a website that isn’t mobile-friendly is no longer an option. If your website doesn’t look and function well on smartphones and tablets, you’re losing traffic. A responsive site adapts to all screen sizes, giving users a seamless experience no matter how they find you.
3. It Has Slow Page Load Speeds
A few extra seconds of loading time can make the difference between a customer staying and bouncing. If your site is slow, visitors may leave before they even see your content, and search engines will rank your site lower. Fast-loading pages keep users engaged and improve your SEO performance.
4. You're Seeing a High Bounce Rate
When visitors land on your site and quickly leave, it’s often a sign that something isn’t working. This could be due to confusing navigation, weak content, or an unappealing design. Identifying and addressing these issues can help keep users engaged and encourage them to explore more of what your site has to offer.
5. Your Design Looks Outdated
Web design trends change fast. An outdated design can subtly suggest your business isn’t keeping up, hurting trust before a conversation even starts. In fact, 75% of consumers judge a company's credibility based on its website design. Refreshing your design helps build trust and shows that your business is modern and professional.
Ready to Upgrade?
If any of these points sound familiar, it may be time to invest in a website refresh. At JNT, we design and build websites that look great and work hard for your business. They're fast, mobile-ready, and aligned with your brand.
Let’s create a website you’re proud to share. Get in touch today!
-Alexa Martinez-Alba
