Your Ads Aren’t the Problem, Your Landing Page Is - Blog

Running digital ads but not seeing the results you hoped for? Your instinct might be to change your advertising strategy, but that might not be the best move. Check your website’s bounce rate,  an indicator of how many of your website visitors leave after only viewing one page. If this number is high, your ads aren’t the problem; it’s your landing page. 

There are many factors that can cause visitors to “bounce,” or click off of your landing page. Three of the most common problems people experience are slow load times, disconnected messaging, and weak calls-to-action.

Problem 1: Slow Load Times Kill Conversions

1. Why it’s common: Most businesses don’t realize how much loading speed matters, especially on mobile.
2. Why it’s important: Even well-targeted traffic will bounce off the page if the page takes too long to load. According to a recent Google study, 53% of mobile users will abandon a site if it takes longer than three seconds to load.
3. The Solution: Your website should be built for performance. At JNT, our developers ensure your landing pages are optimized for speed across all devices, so your potential customers stick around.

Problem 2: Disconnect Between Ad & Landing Page Messaging

1. Why it’s common: Ads and landing pages are often created by different teams, resulting in mismatched messaging or confusing user experiences.
2. Why it’s important: If users click an ad expecting one thing but land on a page that says another, it creates distrust and frustration, and they’ll likely leave the site. Conversion rates will improve when the buying process is simple and seamless for customers.
3. The Solution: Tailoring unique landing pages for each ad, like in the example below from Slack, will make them more relevant and engaging, help you target specific audiences, and make it easier to track performance. JNT can help create these tailored landing pages on your website to complement your ads and drive stronger conversions.
   
   

Problem 3: Weak or Confusing Calls-to-Action (CTAs)

1. Why it’s common: Many businesses are trying to say or sell too much, which can be confusing to website visitors.
2. Why it’s important: Even with a great ad and a fast-loading page, if users don’t know what to do next, they won’t convert.
3. The Solution: By designing intentional funnels and simple courses of action your visitors are intended to take, with clear actions and value propositions throughout, you can ensure that none of your website visitors are left hanging. Stitch Fix does a great job of this with their personalized style quiz.  JNT ensures your website includes clear calls to action in the right places to guide users seamlessly through their journey.

Do you want better results from your digital ads? 

Upgrading your website’s landing page will lead to better-performing ads, which will lead to a higher conversion rate and a drastically reduced bounce rate. JNT is here to help you take the next step toward tangible results. Let’s make sure your website draws customers in — get in touch today!

 

-Empower 2025 Interns