Fort Hays Tech | Northwest is a regional technical college located in Goodland, KS, offering flexible pathways for students to pursue associate degrees, transfer opportunities, and workforce-focused programs. The college serves students, alumni, and local industries across the state, emphasizing hands-on learning, career readiness, and community engagement.
CUSTOM WEB DEVELOPMENT
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As part of the strategic affiliation between Fort Hays Tech | Northwest, Fort Hays State University (FHSU), and Fort Hays Tech | North Central, the website redesign needed to reflect the new “Tiger” identity while supporting streamlined academic pathways and strengthening workforce and community connections across rural Kansas.
Our project involved a full website redesign to reflect the new brand, unify the experience across affiliated colleges, and improve usability and engagement for Fort Hays Tech | Northwest students. The redesign emphasized a vibrant, visually dynamic interface with bold imagery, interactive elements, and video content to showcase student life, academic programs, and industry partnerships.
Key features of the redesigned site included:
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Student Experience: Simplified navigation, embedded course schedules via Empower, program-specific pages, enrollment forms, and pathways for transfers, supported by video testimonials and imagery.
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Admissions & Events: Centralized calendars, campus tour scheduling, financial aid guidance, and streamlined application processes.
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Alumni & Industry Engagement: Alumni resources, donor outreach, and highlighting industry partnerships, internships, and advisory opportunities.
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Media & Content: Large visuals, motion graphics and videos, and virtual tours for an engaging experience.
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Navigation & Templates: Flexible page templates, side navigation, accordion sections, and improved mobile responsiveness.
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Brand Cohesion: Consistent application of the new Tigers' branding across campuses while staying true to the specific Fort Hays Tech | Northwest brand.
By combining a modern design with streamlined functionality, the redesign created an accessible, engaging platform that supports students, faculty, alumni, and industry partners while promoting enrollment and regional workforce development.
SUPPLEMENTAL MARKETING SERVICES
VIDEO & PHOTO PRODUCTION
As part of the Fort Hays Tech | Northwest marketing initiative, we produced video and photo content to showcase student experiences, program offerings, and campus life. Footage captured campus events such as community and affiliation kickoffs, while still images highlighted classrooms, labs, campus facilities, and student interactions.
The content emphasizes authentic perspectives through student testimonials, heart‑string storytelling in web banners, and short-form ad spots, showcasing the vibrancy of student life, the strengths of academic programs, and the college’s connection to the community.
