IDEA

IDEA is a consortium of renowned public universities from across the United States, offering online, flexible, and affordable degree and certificate programs across a range of subjects in human services and agriculture. Their mission is to serve learners by offering online, flexible, affordable instruction for a virtual community of individuals from diverse backgrounds. Previously Great Plains IDEA, IDEA provides educational freedom, creating rewarding pathways for lifelong learning, career advancement, and community growth in an ever-changing society.

After decades in operation, the Great Plains IDEA (Innovative Digital Education Alliance) embarked on a full rebrand initiative to modernize its identity for the digital age. This comprehensive effort included updating their logo, color scheme, marketing collateral, website, and a series of videos to create a cohesive and contemporary brand presence.

The redesigned IDEA.edu website exemplified a user-centric digital platform that reflected the organization’s commitment to accessible, flexible online education. With a clean, structured layout and intuitive navigation, users could easily explore information about degree programs, research initiatives, and continuing education opportunities. The responsive design ensured seamless performance across all devices, while human-centered design principles enhanced overall usability. This thoughtful alignment between the site’s functionality and IDEA’s educational emphasis on UX/UI reinforced their brand identity and dedication to digital excellence.