Kids and Car Safety is a national nonprofit organization devoted to eliminating vehicle-related risks to children and pets through data collection, research and analysis, public education and awareness programs, policy change, product redesign, and supporting families to channel their grief into positive change.
CUSTOM WEB DEVELOPMENT
The website centers around a clean, engaging, and evergreen platform that serves as Kids and Car Safety's primary hub for communication, education, and fundraising. The site prioritizes ease of navigation, larger text and images, extensive search functionality, and interactive features such as fatality maps, state law maps, and media toolkits.
Content highlights include safety information on Hot Cars, Frontovers, and Backovers, childproofing tips, and legislative updates, along with spaces for parent education, volunteer opportunities, and support for grieving families. A key feature of the redesign is an interactive fatality map—a custom-built portal that allows KACS to easily upload data and present it in a clear, compelling way for media, educators, and legislators. The site also integrates donation and newsletter sign-up functions, making it simple for visitors to get involved and understand how their contributions directly support injury prevention efforts.
The redesign leverages Kids and Car Safety’s branding to create a cohesive, visually appealing experience with clean typography, generous white space, and compelling imagery. By improving navigation, accessibility, and shareability, the new site empowers KACS to raise awareness, grow supporter engagement, and amplify its impact on child vehicle safety.
SUPPLEMENTAL MARKETING SERVICES
DIGITAL ADVERTISING
With the utilization of Google Search Grants that are provided to nonprofits, our team was able to drive advancements in online visibility, awareness, and action for their meaningful cause of making the lives of children and pets safer around vehicles. By actively targeting those searching for child and car safety, resources, local laws, and seasonal ailments, the ads helped ensure Kids and Car Safety’s website appeared at the top of search results.
GRAPHIC DESIGN
Our ongoing partnership with Kids and Cars Safety includes in-kind graphic design support to keep their resources accurate and impactful. Each year, we update state law maps, infographics, and educational visuals so their materials reflect the most current legislation and data. These updates help KACS remain a trusted, go-to resource for parents, educators, and policymakers, ensuring their advocacy efforts are backed by clear, up-to-date information.
