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Shilling Construction was founded by the Shilling Family in 1965 and has been serving Kansas communities ever since! Their mission is to make a difference in the lives of people through improving community quality of life. Shilling improves the community infrastructure (residential and commercial), provides good jobs for community members, and supports other local Kansas businesses and organizations.
For over 50 years, they have been striving to leave behind a legacy of quality in their asphalt solutions while making a commitment to creating a safe and fulfilling work environment. They want every employee to have an exceptional experience that builds long-lasting relationships.
CUSTOM WEB DEVELOPMENT
Our partnership with Shilling Construction began with their goal to strengthen their brand presence and highlight their commitment to recruitment. Known for their focus on building great roads and great careers, Shilling wanted a modern, easy-to-navigate site that showcased both their high-quality services and their dedication to hiring and retaining top talent.
We created a clean, professional design that puts Shilling’s brand front and center, using bold imagery and clear calls-to-action for employment opportunities and service inquiries. The site streamlines navigation, highlights their full range of asphalt services, and makes it easy for prospective employees to explore open positions and apply online. By combining strong visuals with clear messaging, the site reinforces Shilling’s reputation as both a trusted construction partner and a local employer of choice.
SUPPLEMENTAL MARKETING SERVICES
LOGO DESIGN & BRANDING
In celebration of Shilling Construction’s 60th anniversary, we developed a commemorative logo and supporting brand elements that honored their legacy while reflecting their forward-looking vision. The anniversary branding was applied across apparel, equipment decals, event materials, and digital assets, giving employees and partners a unifying symbol to rally behind throughout the milestone year.
DIGITAL ADVERTISING
To support Shilling Construction’s recruitment efforts, we run targeted Google video campaigns focused on promoting open positions and career opportunities within the company. These efforts are complemented by Meta ads placed across multiple platforms, specifically designed to reach college-age students interested in gaining hands-on experience and certifications by working with Shilling. Together, these campaigns highlight Shilling as both a strong employer and a pathway for building a lasting career in construction.
VIDEO & PHOTO PRODUCTION
To bring Shilling’s story to life, we produced a series of videos highlighting their services, people, and company culture. These videos showcase the pride and professionalism of their team, demonstrate their technical expertise, and promote their employment opportunities. By pairing strong visuals with authentic messaging, the videos help position Shilling as both an industry leader and an employer of choice.
