Vista Business Group was founded in 2009 to assist business owners with selling their businesses. Their goal is to provide business owners with solid information to then allow them to make their decision to list based on that data, not a sales pitch. Vista Business Group believes in helping business owners who are considering selling make the right decision for themselves, their family, their employees, and their company.
CUSTOM WEB & APP DEVELOPMENT

Vista Business Group partnered with us to transform how they connect buyers and sellers, starting with a fully custom-built web application, Vista Business Exchange. This platform was developed from scratch to streamline the complex process of buying and selling mid-market businesses. Sellers can choose between full, quiet, private, limited, or self-managed listings — with the flexibility to switch between them as the process unfolds — while buyers pay no fees until a transaction is ready to exchange. The portal also allows Vista’s team to handle data uploads and buyer outreach with far greater efficiency, reducing manual work and providing clear visibility into deal stages for both sides.
To complement the power of the application, we redesigned Vista’s public-facing website to serve as the polished, professional front door to their services. The site educates visitors on Vista’s unique approach, highlights the industries they serve, and positions their team as trusted advisors through detailed bios and client success stories. We incorporated a clean, modern design system aligned with Vista’s logo and brand identity, added clear navigation that separates buy- and sell-side user journeys, and integrated video content that explains Vista’s process and builds trust with prospective clients. Together, the website and custom Exchange platform deliver a seamless experience — from first impression to final sale — helping Vista strengthen its brand, attract high-quality leads, and streamline the deal-making process.
SUPPLEMENTAL MARKETING SERVICES
VIDEO PRODUCTION
We produced a talking-head video for Vista’s homepage to introduce prospective clients to their team, services, and ideal partners. Featuring client success stories and clear explanations of their process, the video humanizes the brand and builds trust with business owners considering a sale. This dynamic storytelling helps potential clients quickly understand Vista’s value and encourages them to take the next step toward working together.