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Guide to Google Ads - Blog

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Google Ads 

There are approximately 3.5 billion Google searches conducted each day by customers trying to find businesses and offerings that will fit their needs and wants. A majority of these search results include displaying Google Ads in various formats. Google Ads is Google’s online pay-per-click advertising platform where advertisers pay for every click on an ad. Google Ads allows users to create and display ads to increase a business’s visibility across Google’s properties. If you are looking to maximize your leads, increase your sales, reach more customers, and drive qualified traffic, then Google Ads is an effective tool to help you achieve your business goals. 

How Google Ads Works

Google Ads can be created in several formats and placed in different online locations, such as display ads, video ads, shopping ads, app promotion ads, and more, but the most popular type of Google Ads is search ads. These popular ads offer businesses the ability to rank higher on search engine results pages (SERPs) for relevant Google searches by creating ads with specific visuals, keywords, and offerings. 


There are three components to the Google Ads process: the advertiser, the customer, and the Google Ads platform. First, advertisers must create their advertising campaign and bid on specific keywords related to their ads. Bidding on keywords allows advertisers to choose which keywords an ad may appear for on search engines. Then, once the ad is created and running on the Google Ads platform, the ad can be visible to potential customers searching online. Once a customer has inputted a search query into Google, related ads will appear on the SERP based on Google’s calculated ad rank. The ad rank determines the position of the ads that appear to that customer from their search. 

Benefits of Google Ads 

There are several valuable benefits to utilizing this popular advertising tool for your business. Check out some of the reasons why you should invest in Google Ads. 


1.  Grow Your Business

First, Google Ads can assist in growing your business through its ability to help potential customers easily find your business online. Google Ads allows you to specifically target the type of customers you want through different targeting methods. These targeting methods will help you reach more qualified leads by placing your ads where they will see them. These advertising features will ultimately help you grow your business by attracting the right potential customers and directing them to your products and services. 


2.  Achieve Your Goals

Google Ads can help you achieve your business goals by offering customizable advertising goals and targets. Whether you are looking to increase your brand's visibility, target customers more effectively, or generate more traffic and conversions, Google Ads has many different ad formats and features that you can customize to fit your goals. For example, if your goal is to increase your brand awareness, you can create video ads to visually display all that your brand has to offer. Or, if your goal is to drive customers toward taking action on your site, you can create search ads that include engaging calls to action with links to specific landing pages. 


3.  Control Your Budget 

Another benefit to utilizing Google Ads is the ability to control your campaign budget. You get to decide how much you want to spend on your ads by setting a budget for each campaign. The campaign budget has no minimum spending limit and you only pay when someone interacts with your ad. Also, the Google Ads platform allows you to stay within your monthly budget, and you can pause or stop your ad spending at any time. Google Ads also uses automation to help you optimize your spending by planning a monthly budget and adapting it in real time as needed.


4.  Measure Your Results 

The Google Ads platform offers the ability to track and measure the results of your ad campaigns. Google Ads provides detailed analytics reports that include data from key metrics for each ad, the keywords that your ad appeared for, and which ad formats were the most successful. These reports allow you to quickly track your ad campaigns’ effectiveness to see which ads performed the best or which ads can be modified to improve results. 

JNT & Google Partner 

JNT is proudly recognized as a Google Partner. Being a Google Partner means our team has the tools to help our clients maximize their campaign success through our Google Ads skills, expertise, and professional certifications.


To learn more about what it means for your business to work with a Google Partner, read this blog article

Google Partner Badge


Google Ads is an extremely effective tool to assist any business with achieving its goals. If you are interested in learning more about how to get started with Digital Ads, schedule a free consultation meeting with a member of our team! 

-Claire Clark

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