Search Engine Optimization (SEO) is the techniques that are used to help a website rank higher on search engine results pages (SERPs). This helps your website be more visible to people that are looking for relevant products, services, information, or your brand on search engines such as Google, Yahoo, and Bing. SEO affects your website's search results visibility by optimizing a website’s pages, conducting keyword searches, and earning inbound links. Successfully leveraging SEO will help drive more traffic to your website and ultimately increase revenue and sales. 

When working to develop a marketing plan for your business there is one very important marketing channel you should include: email marketing. Email marketing is a channel that allows businesses to directly communicate with their target audience to share information. Email marketing can be utilized in a variety of ways to achieve goals such as building relationships, boosting brand awareness, promoting content, increasing conversions and revenue, generating leads, and marketing products or services. 

Finding ways to connect with consumers, build personal relationships, and drive sales are challenges that every business faces. If you are looking to build a marketing strategy that will help you grow your target audience and increase sales, then you should consider investing in a peer-to-peer marketing strategy. 

Telling your company’s brand story in an engaging and consistent manner can be challenging, but it is crucial for marketers to successfully articulate to consumers who the business is, what it does, and why it is different from competitors. The way businesses communicate with their consumers is by developing and implementing a communication plan that is called their brand messaging. Brand messaging is the cumulation of the tone of voice, communication style, language, design, and messaging pillars that tell the story of who the brand is. This messaging creates a way to express the brand’s values, vision, and mission and form deeper connections with consumers. 

One of the most important attributes when building a brand strategy is finding ways to create brand loyalty among your customers because companies exist and thrive when they have loyal customers to support them. Brand loyalty is the dedication customers feel toward a brand that compels them to continue buying or interacting with its products or services. Loyal customers will choose a specific brand regardless of competitors, prices, or convenience. Brand loyalty is built through making meaningful connections with your consumers that will result in positive feelings.