Published by JNT - Blog
What’s Right For Your Business – Google Ads, Meta Ads, or Both?
Businesses often have to decide the best place to invest their digital advertising efforts to achieve their goals. The two most popular digital advertising platforms that companies consider utilizing to achieve their marketing goals are Google Ads and Meta Ads. These two online ad platforms offer many similar capabilities and features, but each platform has fundamental and unique differences. In this article, we will dive into the distinct advantages of both Google Ads and Meta Ads. We'll help you determine which platform, or a combination of both, aligns best with your business's advertising objectives.
Google Ads for Nonprofit Organizations
It can often be difficult for nonprofit organizations to have room in their budget for advertising expenses, but advertising can greatly assist them in reaching more people and spreading their mission or cause. Every nonprofit has unique goals, and the Google Ad Grants program is designed to help these organizations achieve them. Google Ad Grants is a program specifically for nonprofit organizations to access up to $10,000 a month in Google search ads shown on Google’s search engine results pages. The purpose of these free advertisements is to help nonprofits connect with people who are searching online for their mission, raise awareness, attract donors, and recruit new volunteers.
Digital Ads in the Healthcare Industry
The healthcare industry is vast and complex, including a wide range of businesses and organizations. Whether through means of hospitals, clinics, doctor’s offices, pharmacies, nursing homes, assisted living facilities, or medical sales, the healthcare industry is one of the largest employers in the United States.
Guide to Facebook Ads
Facebook is the largest app in the world with over 3 billion active monthly users. This provides a unique opportunity for businesses to reach a large number of customers through Facebook ads. Meta Ads Manager is an advertising platform designed to help businesses reach customers with engaging ads across a variety of apps, including Facebook. Facebook ads are paid posts to promote products or services to help your business increase online sales, drive in-store traffic, find new customers, build awareness, and more.
Guide to Google Ads
There are approximately 3.5 billion Google searches conducted each day by customers trying to find businesses and offerings that will fit their needs and wants. A majority of these search results include displaying Google Ads in various formats. Google Ads is Google’s online pay-per-click advertising platform where advertisers pay for every click on an ad. Google Ads allows users to create and display ads to increase a business’s visibility across Google’s properties. If you are looking to maximize your leads, increase your sales, reach more customers, and drive qualified traffic, then Google Ads is an effective tool to help you achieve your business goals.
