Blog
LABCo Starts Cooking on Web
Established in 1995, Little Apple Brewing Company has made a name for itself in the Manhattan Community. Known for its Certified Angus Beef and handcrafted beers, LABCo has received several awards for its success, with its mission to support local and regional farmers and producers to provide a culinary experience to the community through its seasonal menus. In 2019, JNT worked with LABCo to provide them with an updated small business website solution.
Email Marketing 101
When working to develop a marketing plan for your business there is one very important marketing channel you should include: email marketing. Email marketing is a channel that allows businesses to directly communicate with their target audience to share information. Email marketing can be utilized in a variety of ways to achieve goals such as building relationships, boosting brand awareness, promoting content, increasing conversions and revenue, generating leads, and marketing products or services.
Developing Effective Peer-To-Peer Marketing
Finding ways to connect with consumers, build personal relationships, and drive sales are challenges that every business faces. If you are looking to build a marketing strategy that will help you grow your target audience and increase sales, then you should consider investing in a peer-to-peer marketing strategy.
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Shilling Starts Construction on Web
Founded in 1965, Shilling provides the Manhattan community with industry-leading solutions for manufacturing and laying asphalt pavement for all residential and commercial needs. In 2019, JNT worked with Shilling to design a custom web solution for the business to refresh their online presence and manage digital advertising to promote recruitment and job applications. In 2022, Shilling continued to work with JNT to incorporate video production.
Crafting Your Brand Messaging For Your Target Audience
Telling your company’s brand story in an engaging and consistent manner can be challenging, but it is crucial for marketers to successfully articulate to consumers who the business is, what it does, and why it is different from competitors. The way businesses communicate with their consumers is by developing and implementing a communication plan that is called their brand messaging. Brand messaging is the cumulation of the tone of voice, communication style, language, design, and messaging pillars that tell the story of who the brand is. This messaging creates a way to express the brand’s values, vision, and mission and form deeper connections with consumers.
