Blog
How to Strengthen Your Brand
Your brand is the heart of who your business is and shapes the way your customers perceive and choose you among competitors. Developing a brand is more than just a logo; it also involves many interconnected factors all designed to persuade how people will think or feel about your business. If something contributes to how others perceive your business then it's most likely a part of your brand.
Branding is one of the most essential activities that your business can engage in to build a strong connection with your existing customers, draw the attention of new customers, and encourage trust and loyalty. Proper branding will also be a guide for consumers to understand what your business is and what they can expect. Strengthening your branding best practices will help gain more brand awareness for your business and further differentiate you from your competitors.
There are a few important steps to consider when working on developing and strengthening your brand to grow awareness and gain customers.
The Embassy Group Finds A New Landscape on Web
The Embassy Landscape Group was founded in 1979 and is headquartered in Riverside, Missouri. The LLC was created with the mission to provide exceptional service that builds value by creating, improving, protecting, and maintaining natural environments. In 2020, the business wanted to create a new custom website to refresh their company image, incorporate easier navigation tools, integrate user-friendly features, and update images. Providing top-quality videos for their customers is important to Embassy Landscape Group because incorporating visual representations is a good way to communicate engagement and movement on a website.
Social Media Marketing Tips & Tricks
Managing your business’s social media is an integral part of any marketing plan. Utilizing social media is a fast, inexpensive, and very effective way to help grow your business’s customer awareness, credibility, and loyalty, and lead to an increase in website traffic and sales.
Here are a few important tips that can help your social media strategy successfully bring more customers to your business.
Wildcat Fitness & Fun Gets Moving With Their Website
A locally-owned Manhattan staple since 1993, Wildcat Fitness & Fun has provided the community with quality fitness facilities and great outdoor fun. With their location renovations in 2019 the business decided it was time to include a refresh to their website. Now they have an updated, user-friendly website for community members to find everything they need. Supporting other local businesses is important which is why Wildcat Fitness & Fun has been a continuous sponsor of our Empower Internship, allowing our interns to network with the local business and with each other utilizing their outdoor fun activities.
Inside Look at Empower Internship
Hi! My name is Claire Clark and I am a senior at Kansas State University majoring in Marketing and minoring in Leadership Studies. During my junior year, I set out to search for internship opportunities for the upcoming summer and I found JNT through a networking event that my college was hosting. I learned that JNT is a local marketing agency that works with other local businesses to provide them with marketing solutions. JNT offers an internship program every summer and I decided to apply because it seemed like a great company and program that challenges its interns to be creative and think outside the box for marketing solutions.
I was accepted as a 2022 JNT summer intern in the Empower program. The Empower program is designed for students to gain real-world marketing experience by working hands-on with a local client. The internship was a five-week program that consisted of 6 marketing interns and 2 website developer interns. Alongside my team, I was able to create, design, and present a website and marketing tools for a local business, create a mock marketing proposal that addressed a strategy for social media, branding, and website solution, and established and implemented a social media strategy for JNT’s Instagram, Facebook, and LinkedIn.
