In today’s world, people crave genuine connections with businesses and brands, and one of the best ways to form a true relationship with your customers is by telling your brand story. Every company has a story to tell, whether it’s the story of how you built your business or the story of how your products improve people’s lives, finding a unique brand story is one of the most effective ways to entice, engage, and encourage people to build a relationship with your brand.
Telling your brand story can be the key to successfully attracting new customers and forming deeper connections with your existing customers. Storytelling is a powerful tool because when people are invested in a good narrative, they naturally respond and remember it. This psychological response grabs people’s attention, elicits emotion, and engages people.
Here are a few key tips to help you tell your brand’s story.
Your brand is the heart of who your business is and shapes the way your customers perceive and choose you among competitors. Developing a brand is more than just a logo; it also involves many interconnected factors all designed to persuade how people will think or feel about your business. If something contributes to how others perceive your business then it's most likely a part of your brand.
Branding is one of the most essential activities that your business can engage in to build a strong connection with your existing customers, draw the attention of new customers, and encourage trust and loyalty. Proper branding will also be a guide for consumers to understand what your business is and what they can expect. Strengthening your branding best practices will help gain more brand awareness for your business and further differentiate you from your competitors.
There are a few important steps to consider when working on developing and strengthening your brand to grow awareness and gain customers.
The Embassy Landscape Group was founded in 1979 and is headquartered in Riverside, Missouri. The LLC was created with the mission to provide exceptional service that builds value by creating, improving, protecting, and maintaining natural environments. In 2020, the business wanted to create a new custom website to refresh their company image, incorporate easier navigation tools, integrate user-friendly features, and update images. Providing top-quality videos for their customers is important to Embassy Landscape Group because incorporating visual representations is a good way to communicate engagement and movement on a website.
Managing your business’s social media is an integral part of any marketing plan. Utilizing social media is a fast, inexpensive, and very effective way to help grow your business’s customer awareness, credibility, and loyalty, and lead to an increase in website traffic and sales.
Here are a few important tips that can help your social media strategy successfully bring more customers to your business.
A locally-owned Manhattan staple since 1993, Wildcat Fitness & Fun has provided the community with quality fitness facilities and great outdoor fun. With their location renovations in 2019 the business decided it was time to include a refresh to their website. Now they have an updated, user-friendly website for community members to find everything they need. Supporting other local businesses is important which is why Wildcat Fitness & Fun has been a continuous sponsor of our Empower Internship, allowing our interns to network with the local business and with each other utilizing their outdoor fun activities.